What is the purpose of your logo and why is it important to have one?
A logo may just seem like a combination of text, colors or shapes to the average person, but it involves a lot of variables and psychology in order to create a proper logo that will attract an audience, generate leads, and eventually convert those leads to sales and creating loyal customers.
With this in mind, as a business owner, the last thing you want is for your logo to send the wrong message and deter your audience. If you’re launching a startup it may be tempting to go the DIY route and create your logo since it might seem like it allows for more flexibility and personalization. However, it is good to keep in mind that you want a logo that connects with your general audience — and especially with your target market — and by relying on a DIY
logo you run the risk of ending up with a symbol that you personally connect with while ignoring your audience.
If you are determined to go the DIY logo route, it might be wise to read the factors below to help you manage your expectations on what NOT to expect out of it.
Your logo will become your brand’s “face” and it will instantly be visible in all aspects relating to your business – website, social media, printed materials, banners etc. One of the most common challenges in creating a DIY logo is maintaining its distinct character.
Your logo’s character should be able to adapt to the unique need and purpose for everything that you will use it for. It should look as good, professional and presentable as a thumbnail as it does when printed or when used on a website. Achieving this type of versatility takes professional skill that many DIYers often lack.
Market Design Value
As mentioned, your logo should be focused on three goals: to attract, to generate and,eventually, to convert leads. This can be achieved if you possess a deeper understanding of the variables of design, but it can easily become a challenge for a DIYer.
Professional designers, on the other hand, are capable of effectively applying these variables and aligning them with your goals and utilizing their knowledge of essential design factors such as market value, competition, and color psychology.
Time and Cost Saving
Although there are logo generators that are cost-free, the finished product may not yield the appeal you are expecting. Moreover, if your DIY logo fails to generate clients for you, it doesn’t really serve the purpose it should, and the time you spent creating it could have probably been more useful if spent elsewhere.
A DIY logo can be time-saving, provide more opportunities for personalization, and can be cost-efficient. However, before going this route, it is a good idea to revisit your branding goals to determine what you should be expecting in the end.
However, you choose to proceed, make sure that your logo expresses your what your business stands for and does not cost you the opportunity to gain customers, which is the big picture in the end.